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Work Experience
Campaign Analyst - An Post (Dublin)
June 2023 - September 2023
I was responsible for campaign performance across platforms to optimise marketing and improve user engagement.
I also collaborated with teams to align campaigns with business goals and guide content/creative direction using data insights.
Campaign Data Analyst - Bank of Ireland (Dublin)
November 2021 - May 2023
I collected and segmented audience data from CRM systems for targeted campaigns.
Occasionally, I would analyse campaign data to provide reports on performance, ROI, and customer trends using Excel.
Graduate Intern - SE2 LLC (Waterford)
October 2019 - September 2021
Rotated through various IT teams to gain hands-on experience in different areas (e.g., reporting, software development).
Services I Provide
UX Research
I conduct in-depth UX research to uncover user needs, behaviours, and pain points, providing valuable insights that inform design decisions through mixed research methods.